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Rental Property Marketing


Rental Property Marketing

Mike Gold

Born and raised in Denver, Colorado, I have seen how our amazing state has grown in national attention for its quality of life, beautiful mountains, a...

Born and raised in Denver, Colorado, I have seen how our amazing state has grown in national attention for its quality of life, beautiful mountains, a...

Jul 15 4 minutes read

No matter how well we perform our tenant screening, property management, and rent collection duties, they never come into play until and unless we produce a tenant for our homeowner properties.   Our marketing plans have been tested over time and proved to be very effective in funneling tenants into our screening process. When we meet to discuss your home and the features that differentiate it in the marketplace, we’ll develop a custom marketing plan for your home comprised of the appropriate media in our extensive marketing media package.

North Metro Denver Real Estate Website 

Our website is one place in which your property will be presented in great detail. While we’ll talk here about other media where we’ll market your home, they’ll all relate back to this website, and many viewers of those other advertisements will arrive at our website for detail.  Numerous high-quality exterior and interior photos.  Professionally crafted text descriptions that we know from experience will attract tenant interest.  Easy online and offline contact information to get the prospect to contact us.  An online map with directions, as many prospective tenants like to drive by properties and view neighborhoods prior to getting more information or renting.

While you’ll see that we’re doing a lot more marketing in other media, there is no other place where this much detail can be presented in high resolution to attract tenant interest.

Internet Syndication 

One of the greatest strengths of the Internet for marketing is the ability to “syndicate” material across numerous sites. We’ve created syndication relationships with numerous online locations where renters go to locate their next home. When we meet to develop your marketing plan, we’ll show you where we’ll be syndicating your home’s information.  Our syndication partners include Zillow, Trulia, Hotpads,, and All syndicated listings are tailored to encourage prospects to schedule online.  From there we use emails and text-based appointment confirmation to ensure each prospect makes the showing — or reschedules ahead of time.

Social Media 

If you aren’t a Facebook user, you certainly know others who are. More than 800 million people are Facebook users. Our Facebook business page is another place where we market your home to prospective tenants. However, it’s more than just putting it out there to see. Our Facebook page is also where our tenant clients go to have conversations, and even to refer us to other renters. We use Facebook, Twitter and Instagram to create awareness of our rental property management business and to provide exposure for your property.

Video Media

While the Web and Social Media has become a major marketing resource for rental properties, our team will also market your home in video media that we still find to be effective in attracting a tenant.  Our videos range from home property tours to community spotlights, and more... to build a following of home buyers and sellers in our community that we love! 

Rental property marketing is a niche with very precise requirements for success.  Our team knows which media work for each of our rental property markets, and we’ll discuss them with you in detail when we take your property to market

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